our lips are sealed

privacy policy.

We take privacy seriously — mostly because we hate spam, too. This page explains what we collect, why we collect it, and how we use (or don’t use) your information.

1. The Short Version

We collect a little info to make our website work better and to connect with people who reach out. We never sell your data. Ever.

2. What We Collect

Form Submissions: When you fill out our contact form, we collect your name, email, and whatever message you send. We use this info only to respond or work with you.
Analytics: We use Google Analytics to understand how people use our site — what pages get love and which ones need more caffeine. Google Analytics uses cookies to collect standard usage data (like device type, browser, location by region, etc.).
Cookies: No, not the baked kind. These are small data files that help improve your browsing experience. You can disable them anytime in your browser settings.

3. How We Use It

We use collected data to:

Respond to your inquiries
Improve our website’s performance and content
Occasionally send helpful updates or announcements (if you’ve opted in)

We do not share, sell, rent, or trade personal information with anyone outside our organization.

4. Data Retention

We keep contact form submissions as long as needed to serve you (or until you tell us to delete them). Analytics data is stored per Google’s standard retention settings.

5. Third-Party Tools

Our site may contain links to other websites or use embedded services (like Vimeo or Google Fonts). Each has its own privacy policy, and we’re not responsible for what they collect or how they use it.

6. Your Rights

You can:

Request a copy of any personal data we have on you
Ask us to delete your information from our records
Opt out of any marketing emails (though we don’t send many)

To do so, email sarah@saltandserif.com and we’ll take care of it.

7. Updates

We may update this Privacy Policy from time to time. The date at the top will always show the latest version.

8. Contact

If you have questions about how we handle data, drop us a line at sarah@saltandserif.com or write to us at:
Salt & Serif, 5000 S MacArthur Lane, Ste 106, Sioux Falls, SD 57108