visual grammar & design
creative direction and campaigns
Why Salt & Serif?
We don’t chase trends. We craft ideas with purpose, built on insight and shaped by strong design. Whether it’s a campaign, a rebrand, or a creative rollout, every project starts with strategy and ends with impact.
We call it visual grammar: the language your brand speaks through color, typography, photography, and motion. When used with intention, it doesn’t just look good. It communicates meaning, builds trust, and sticks.
- Define a visual language that’s instantly recognizable.
- Translate strategy into creative that performs.
- Launch campaigns that drive clarity, emotion, and conversion.
- Strengthen storytelling through art direction and tone
Brand Campaigns
From product launches to awareness pushes, we create campaigns that capture attention and build belief.
Design Systems
We develop repeatable design frameworks that bring structure to creativity — flexible, scalable, and unmistakably you.
Art Direction
We shape the visual tone of your brand through photography, motion, and layout, ensuring every piece feels intentional and aligned.
Copy & Messaging
Great design deserves great words. We craft the tone, headlines, and copy that make your campaigns cohesive and memorable.
Content Production
From photo shoots to video, we manage creative production that captures your story at its sharpest.
Campaign Rollouts
We help plan and execute your creative across platforms — digital, print, social, and beyond — for a consistent and powerful launch.
