intelliPIM

New Tech in Building Materials

IntelliPIM is a technology company providing product information management solutions for the building materials industry. We guided them through a complete brand development process, starting with research to uncover how their technology could redefine efficiency and accuracy in a complex sector. From there, we crafted a brand strategy and identity that communicate precision, reliability, and progress.

the challenge:

IntelliPIM was ready to launch a transformative platform but needed a brand that could bridge two worlds: construction and technology. Their visual identity and messaging had to resonate with manufacturers and distributors while standing out in a crowded software landscape.

the deliverables:

  • Customer & Market Research
  • Brand Strategy & Positioning
  • Brand Identity
  • Launch Collateral

the results:

The final brand positions IntelliPIM as both approachable and advanced. The mark combines layers of structure to represent organization and connectivity, supported by a confident color palette of asphalt gray and construction orange. The brand system communicates clarity, strength, and innovation across every touchpoint, from digital campaigns to print collateral.
Branding Design Strategy
Open brand style guide showing IntelliPIM’s logo, color palette, and typography.
Smartphone displaying an IntelliPIM social media ad introducing their product information management solution for building materials.
Outdoor banner featuring IntelliPIM’s headline “Introducing Product Information Management for Building Materials.”
Branded IntelliPIM business cards in orange and gray featuring the new logo and color system.

When IntelliPIM first approached us, their technology was powerful but their story was still unwritten. We began with customer and market research to better understand how their product could serve the unique needs of the building materials industry. Those insights shaped a brand strategy centered on simplifying complexity and working smarter not harder.

The visual identity extends that promise through every design choice. The logo’s layered mark conveys structure and connection, representing the way IntelliPIM organizes and integrates complex data systems. The color palette blends industrial confidence with digital sophistication, while the typography balances precision and approachability.

We created a full brand toolkit that included messaging, tone of voice, and visual standards to guide future marketing efforts. The system was built to flex across every platform—from digital ads and social campaigns to trade show graphics and software demos.

With a clear foundation in place, IntelliPIM entered the market with a strong, credible identity that reflects both their technical expertise and their understanding of the industries they serve.