on stage.
off script.
I don’t sugarcoat creative leadership. I tell the truth about what it takes to lead, create, and thrive in this business.
I’ve spent my career inside agencies, running teams, and now leading Salt & Serif. Along the way, I learned from great leaders and some really bad ones.
In my first job, my creative director told me my work was “hamburgers” and he wanted “steak.” What a great career start. But it taught me everything I needed to know about the damage leadership can do, and defined the type of creative leader I wanted to be.
I went on to build teams and leaders who valued my voice, trusted my ideas, and supported each other. Today, that mix of honesty, hard lessons, and no-BS approach shapes how I lead my studio, my clients, and show up on stage.
Leadership • Personal Growth • Keynote
From Hamburgers to Steak: A Lesson in Bad Leadership
A personal story with universal takeaways on resilience, self-worth, and how to lead differently.
Company Culture • Creativity • HR/People Leaders
It’s Not the Fish, It’s the Pond
Why culture shapes creativity more than talent does and how to build environments where people thrive.
Marketing • Creative Teams • Business Strategy
Creativity Without the BS
Pretty is easy. Effective and efficient is harder. How strategy-first creativity gets teams aligned, clients confident, and work that works.
Marketing • Leadership • Team Development
Confidence is Contagious
The role of creative leaders in transforming doubt into momentum, seeing solutions instead of obstacles, and staying positive when shit hits the fan.
a fresh perspective on leadership in creative industries
honest stories that resonate with both leaders and makers
practical frameworks for building creative confidence and culture
actionable takeaways, not just inspiration and feel-good vibes
speaking style
I keep it sharp and story-driven. No jargon, no endless slides. Just real talk, practical insights, and the kind of candor that makes people lean in and take notes.
credentials
I’ve studied the craft of leadership. I earned my Creative Leadership certificate from IDEO-U, blending structured frameworks with the hard-won lessons of agency life.
