Congressional Sportsmen's Foundation

Taking Aim at Complexity

The Congressional Sportsmen’s Foundation needed a modern website that could support a large and growing body of policy, program, and advocacy content. Salt & Serif led a full redesign and rebuild focused on simplifying a complex information architecture while elevating the organization’s digital presence. The new site introduces a clean, modern visual system paired with a streamlined backend designed to make content easier to manage and update. The result is a website that not only looks polished and professional, but also delivers a clearer user experience and supports the organization’s ongoing communications and advocacy efforts.

the challenge:

The Foundation’s previous website housed a large and complex collection of policy resources, state programs, and organizational information. Over time, the structure had become difficult for users to navigate and challenging for staff to maintain. The goal was to modernize the design while reorganizing the content system to create a clearer experience for both users and administrators.

the deliverables:

  • Website design and visual refresh
  • Simplified information architecture
  • Custom WordPress development
  • Streamlined content management structure

the results:

The rebuilt website delivers a modern, elevated digital presence while dramatically improving usability. Visitors can now navigate policy resources, programs, and organizational information more intuitively, while the simplified backend structure allows the Foundation’s team to manage and update large volumes of content with far greater efficiency.
Design Websites

Before the Redesign

After the Redesign

By focusing on both design and structure, the project balanced visual elevation with practical functionality. The updated platform gives the Congressional Sportsmen’s Foundation a scalable digital foundation, making it easier to communicate its mission, highlight programs, and maintain a robust library of policy and advocacy content as the organization continues to grow.