we’re built small.

Salt & Serif is built small on purpose. Not to do less, but to do the right work, with the right people, at the right time.

I’m Sarah Russell, the creative director and strategist behind the studio. I lead every project, staying close to the work and the people it’s meant to serve. When a project calls for it, I bring in a trusted group of designers, developers, writers, and specialists I’ve worked with for years. They’re sharp, efficient, and just as invested in doing great work. Even if the team expands, I stay at the center of your work and your main point of contact from start to finish.

This model keeps things clear, collaborative, and flexible. No middle layers. No bloat. Just high-level creative built for real momentum.

what that means for you

• A direct line to your creative lead
• Strategy-first thinking on every project
• A custom team, build around your needs
• Less noise, more progress